Discover an astonishing full 3D projection mapping, in the very heart of New York City. The fusion of art, technology and writing. A unique performance with cutting edge technology, where words imprint on the city skyline, and run on the facades of the Museum of Arts and Design.
New York, 9th December 2010 - PARKER’s international Write Big event drew to a spectacular close on December 7th with a magical evening combining innovative art technology and the written word in the heart of New York City. Author and reality show star Kelly Killoren Bensimon was on-hand to help PARKER launch their grand finale celebration.
Over the past six weeks, PARKER has been inviting people to share their message online at www.parkerpen.com, framing their thoughts with the question What if?
Out of the 160, 000 visitors, more than 53,000 entrants from around the world have submitted their personal, topical or philosophical messages to be used in an original event celebrating hand-writing.
The groundbreaking competition was concluded with 30 winning inspirational messages coming from 10 different countries, in 9 different languages and selected by PARKER’s judges for their democratic, original and positive output.
Here is a sample of the messages:
What if your small step started a massive change? - Gerri T.
What if you could save a like with a pen? Inkredible! - Matthew O.
What if I was a pen, the world would be my notepad -Daniel L.
These 30 sentences were projected onto the outer walls of New York’s iconic Museum of Arts & Design* in a breathtaking display of revolutionary, cutting edge 3D video mapping.
Passersby from Columbus Circle and Broadway were astonished to watch these international messages, projected onto the New York skyline. PARKER thus empowered both NYC and its inhabitants during the 2 ½ hours that the projection ran.
The PARKER holiday pop-up shop**, located just steps away from the projections, was also a popular destination for those wishing to view 2010’s pen collections.
Earlier in the evening, an initial presentation for press and friends of the brand was held within the Museum of Arts & Design. Author and reality show star Kelly Killoren Bensimon, PARKER President Jean- Charles Hita and Group President Penny McIntyre introduced the evening’s proceedings with a speech underlining the conceptual thinking behind the event and its natural link with the sophisticated heritage and innovative values inherent to the PARKER brand:
“Write Big event encapsulates all of PARKER values: Innovation with its 3D technique, Design with the artistic creation and Writing, with the written thoughts from people from all around the world” said Jean-Charles Hita. Kelly Bensimon added, “I’m thrilled to have been asked to participate in tonight’s Write Big event. There is nothing more alluring than the written word. I love the intimacy of a note, and why not write it with an amazing instrument like a Parker pen?”
The Write Big finale was attended by notable guests such as VIPs, NYC influencers from fashion and design worlds and grandsons of the PARKER family, alongside the brand’s Group President Penny McIntyre, Jean-Charles Hita and Kelly Killoren Bensimon. Media attendees ranged from The Wall Street Journal, Good Morning America and Glamour to People, US Weekly and Men’s Health.
Dec 23, 2010
Parker "Write Big" – Video of the Amazing 3D projection mapping in NYC
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