A number of new and exclusive application partnerships for the Nokia Lumia range of devices was announced at CTIA Wireless 2012, delivering differentiated and original app experiences to Nokia Lumia consumers.
With quite a number of manufacturers on the Windows Phone space, Nokia needs to distinguished itself from competitors. This is a crucial move that the company needs at the moment, to raise the bar in the apps competition. With exclusive partnerships, not only that they will be able to capture the attention of the Windows Phone market but the overall mobilephone ecosystem itself.
New partnerships and app updates across key consumer verticals include:
SPORT:
The PGA Tour app - exclusive to Nokia Lumia for 12 months from launch
The PGA TOUR is pleased to announce the launch of a new mobile app to provide fans with live, enhanced coverage of PGA TOUR events on the Windows Mobile platform. Developed with Nokia, the app will be available exclusively on Nokia Lumia smartphones beginning in late June 2012. The new app provides fans with a groundbreaking way to follow PGA TOUR tournaments. In addition to live tournament scoring, highlights and player information, the app provides interactive, augmented coverage of select events and holes, showing each player's exact position and scoring information. This allows fans to "get inside the ropes" and follow all players competing on the PGA TOUR.
The Nokia app adds to the PGA TOUR's portfolio of mobile products. The PGA TOUR averages over 1 million monthly mobile users across all platforms.
ESPN - exclusive to Nokia Lumia until May 2013
The exclusive ESPN Hub will deliver a number of key updates in coming months, including sports scores on Live Tiles, team-level panoramas, personalization of scores, leagues and teams, and additional sports coverage such as Tennis, NASCAR and the 2012 Olympics. Additionally, a Windows Phone version of the ESPN Fantasy Football app will launch exclusively on Nokia Lumia smartphones this coming Fall.
GAMES:
Rovio - titles starting with Angry Birds Space join the original Angry Birds game in coming to Nokia Lumia and Windows Phone consumers
Rovio is building a dedicated design and development team to create games for Nokia Lumia smartphones and the wider Windows Phone ecosystem, with the goal of developing and publishing all future Rovio titles as soon as possible. Nokia and Rovio will partner to develop innovative new consumer products and content exclusively for Nokia Lumia smartphones, alongside cross platform multi-channel integrated marketing initiatives.
EA - bringing leading game titles to Nokia Lumia and Windows Phone consumers
Electronic Arts (EA) will continue to deliver leading game titles to Nokia Lumia and Windows Phone consumers, including FIFA, Madden NFL, NBA Jam, Tiger Woods PGA TOUR®, Mirror's Edge and Yahtzee. These games join titles such as Need for Speed(TM) Undercover, Need for Speed(TM) Hot Pursuit, The Sims(TM) 3, Spider Jack, and MONOPOLY which are already available in Windows Phone Marketplace.
LIFESTYLE:
Groupon - Exclusive to Nokia Lumia for 6 months from launch
Launching during Summer 2012, Groupon is currently working on an extensive upgrade of its Windows Phone app. The app will include a newly developed augmented reality deal discovery function to combine map and Points-of-Interest (POI) data with what is seen via the camera's viewfinder, enabling users to see virtual Groupon deals, in real-time, nearby. The app will be exclusive to Nokia Lumia customers for 6 months.
Tripdots - Exclusive to Windows Phone customers for 3 months from launch
Tripdots helps vehicle owners optimize their driving behaviors while connecting with other vehicle owners and sharing driving efficiency achievements via social networks. The app lets users monitor the operation of their vehicles to enable cost savings through better understanding fuel economy. Everyone can participate in the MPG Leader Board game, and information is only sent to drivers after their trip is complete.
FINANCE:
PayPal app for Windows Phone
PayPal and Nokia will work together to bring PayPal's secure, fast and easy payments capabilities to the Windows Phone platform and Nokia Lumia smartphones, globally. PayPal will leverage the power of Windows Phone Live Tiles to create a compelling user experience that provides users with the flexibility to pay on-the-go.
ENTERTAINMENT:
AOL Entertainment Hub - exclusive to Nokia Lumia for 6 months
Available exclusively to Nokia Lumia users at launch, AOL is set to introduce the AOL Entertainment Hub, bringing together the best of AOL's content to deliver an immersive and inter-connected experience on Windows Phone. Whether you want to listen to one of 55,000 radio stations via SHOUTcast, stream free music albums with AOL's Listening Party or view Trailers and Movie listings, the AOL Entertainment Hub delivers everything you need.
NEWS:
Time Magazine app for Windows Phone
Bringing the world's largest weekly circulation to mobile, TIME.com announces the forthcoming availability of TIME for Windows Phone. Utilizing the stunning Windows Phone UI, the app will enable users to view TIME.com content, receive breaking news alerts, watch rich media content including video and share stories via the Windows Phone People Hub, while delivering the latest news and stories to users first via Live Tiles.
Newsweek - The Daily Beast app for Windows Phone
For a smart, speedy take on the news from around the world, combined with the depth and investigative power of Newsweek magazine, we are pleased to announce the availability of Newsweek's digital partner The Daily Beast on Windows Phone. The Daily Beast app delivers the latest content through Live Tiles and combines the unique style of The Daily Beast with the Windows Phone UI to deliver a stunning experience. For users who only have minutes to digest the latest news, the app also delivers The Cheat Sheet - your one stop must have reads from across the world - uniquely designed for Windows Phone.
PRODUCTIVITY:
Box app for Windows Phone
The new Windows Phone app from Box, the company focused on providing workers with simple, secure sharing from anywhere, will be available to Nokia Lumia consumers this Summer. With support for nine languages, Box for Windows Phone will enable users across the globe to browse, search and share files from their account.
With quite a number of manufacturers on the Windows Phone space, Nokia needs to distinguished itself from competitors. This is a crucial move that the company needs at the moment, to raise the bar in the apps competition. With exclusive partnerships, not only that they will be able to capture the attention of the Windows Phone market but the overall mobilephone ecosystem itself.
New partnerships and app updates across key consumer verticals include:
SPORT:
The PGA Tour app - exclusive to Nokia Lumia for 12 months from launchThe PGA TOUR is pleased to announce the launch of a new mobile app to provide fans with live, enhanced coverage of PGA TOUR events on the Windows Mobile platform. Developed with Nokia, the app will be available exclusively on Nokia Lumia smartphones beginning in late June 2012. The new app provides fans with a groundbreaking way to follow PGA TOUR tournaments. In addition to live tournament scoring, highlights and player information, the app provides interactive, augmented coverage of select events and holes, showing each player's exact position and scoring information. This allows fans to "get inside the ropes" and follow all players competing on the PGA TOUR.
The Nokia app adds to the PGA TOUR's portfolio of mobile products. The PGA TOUR averages over 1 million monthly mobile users across all platforms.
ESPN - exclusive to Nokia Lumia until May 2013
The exclusive ESPN Hub will deliver a number of key updates in coming months, including sports scores on Live Tiles, team-level panoramas, personalization of scores, leagues and teams, and additional sports coverage such as Tennis, NASCAR and the 2012 Olympics. Additionally, a Windows Phone version of the ESPN Fantasy Football app will launch exclusively on Nokia Lumia smartphones this coming Fall.
GAMES:
Rovio - titles starting with Angry Birds Space join the original Angry Birds game in coming to Nokia Lumia and Windows Phone consumers
Rovio is building a dedicated design and development team to create games for Nokia Lumia smartphones and the wider Windows Phone ecosystem, with the goal of developing and publishing all future Rovio titles as soon as possible. Nokia and Rovio will partner to develop innovative new consumer products and content exclusively for Nokia Lumia smartphones, alongside cross platform multi-channel integrated marketing initiatives.
EA - bringing leading game titles to Nokia Lumia and Windows Phone consumers
Electronic Arts (EA) will continue to deliver leading game titles to Nokia Lumia and Windows Phone consumers, including FIFA, Madden NFL, NBA Jam, Tiger Woods PGA TOUR®, Mirror's Edge and Yahtzee. These games join titles such as Need for Speed(TM) Undercover, Need for Speed(TM) Hot Pursuit, The Sims(TM) 3, Spider Jack, and MONOPOLY which are already available in Windows Phone Marketplace.
LIFESTYLE:
Groupon - Exclusive to Nokia Lumia for 6 months from launch
Launching during Summer 2012, Groupon is currently working on an extensive upgrade of its Windows Phone app. The app will include a newly developed augmented reality deal discovery function to combine map and Points-of-Interest (POI) data with what is seen via the camera's viewfinder, enabling users to see virtual Groupon deals, in real-time, nearby. The app will be exclusive to Nokia Lumia customers for 6 months.
Tripdots - Exclusive to Windows Phone customers for 3 months from launch
Tripdots helps vehicle owners optimize their driving behaviors while connecting with other vehicle owners and sharing driving efficiency achievements via social networks. The app lets users monitor the operation of their vehicles to enable cost savings through better understanding fuel economy. Everyone can participate in the MPG Leader Board game, and information is only sent to drivers after their trip is complete.
FINANCE:
PayPal app for Windows Phone
PayPal and Nokia will work together to bring PayPal's secure, fast and easy payments capabilities to the Windows Phone platform and Nokia Lumia smartphones, globally. PayPal will leverage the power of Windows Phone Live Tiles to create a compelling user experience that provides users with the flexibility to pay on-the-go.
ENTERTAINMENT:
AOL Entertainment Hub - exclusive to Nokia Lumia for 6 months
Available exclusively to Nokia Lumia users at launch, AOL is set to introduce the AOL Entertainment Hub, bringing together the best of AOL's content to deliver an immersive and inter-connected experience on Windows Phone. Whether you want to listen to one of 55,000 radio stations via SHOUTcast, stream free music albums with AOL's Listening Party or view Trailers and Movie listings, the AOL Entertainment Hub delivers everything you need.
NEWS:
Time Magazine app for Windows Phone
Bringing the world's largest weekly circulation to mobile, TIME.com announces the forthcoming availability of TIME for Windows Phone. Utilizing the stunning Windows Phone UI, the app will enable users to view TIME.com content, receive breaking news alerts, watch rich media content including video and share stories via the Windows Phone People Hub, while delivering the latest news and stories to users first via Live Tiles.
Newsweek - The Daily Beast app for Windows Phone
For a smart, speedy take on the news from around the world, combined with the depth and investigative power of Newsweek magazine, we are pleased to announce the availability of Newsweek's digital partner The Daily Beast on Windows Phone. The Daily Beast app delivers the latest content through Live Tiles and combines the unique style of The Daily Beast with the Windows Phone UI to deliver a stunning experience. For users who only have minutes to digest the latest news, the app also delivers The Cheat Sheet - your one stop must have reads from across the world - uniquely designed for Windows Phone.
PRODUCTIVITY:
Box app for Windows Phone
The new Windows Phone app from Box, the company focused on providing workers with simple, secure sharing from anywhere, will be available to Nokia Lumia consumers this Summer. With support for nine languages, Box for Windows Phone will enable users across the globe to browse, search and share files from their account.
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