Nokia was recently recognized at the prestigious awards event, International Design Excellence Awards (IDEA). The group is dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and economy.
The Nokia Lumia 800 and Nokia Lumia 900 both received the gold award in design innovation in the 2012 IDEA Awards. The Jury chose to reward these two products of the Lumia series for its distinctive contribution to smartphone design.
According to the Jury, “in a market in which it is difficult to stand out, the Nokia Lumia brings a fresh perspective.” The Nokia Lumia series carries an iconic form that is personal and inviting without sacrificing precision. Its construction is also very modern, efficient and well-crafted down to the smallest details.
“It’s a bold, gold-worthy effort, and I’m glad to see Nokia reclaim its design swagger,” said Jonah Becker, Principal and Creative Director, One & Co.
IDEA is hosted annually by the Henry Ford Museum, official home of American ideas and innovation. Over twenty international design experts head to Dearborn, Michigan, for a two-day huddle that decides the winners.
Other awards in the Communication Tool category includes the HTC Rhyme bagging the Silver Award goes and HTC Droid Incredible taking the Bronze.
Entries for the IDEA included diverse ideas and objects from bathroom furniture to bicycles, smartphones to sports gear, commercial products and student projects.
See for yourself what the Nokia Lumia series is about. Visit your nearest Nokia Store and ask for a demo.
Aug 13, 2012
Gold Design Award For Nokia Lumia 800 and 900
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