HERE, Nokia's new location and mapping service brand ~ SCRATCH e-PAD!

Nokia introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.

Pushing location beyond Nokia

To further extend its location services, HERE is launching a maps application for iOS. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The application is scheduled to be available for download from Apple’s App Store for free in the coming weeks.

Nokia further announced a strategic partnership with Mozilla to bring new location experiences tothe Firefox OS.Nokia plans todebut a mobile Web version of HERE Maps for the new Firefox OS next year. The companies are working together to give people the best mapping experience on Firefox OS.

Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.

Innovating modern map making

To advance the 3D capabilities of HERE, Nokia announced the planned acquisition of Berkeley, California company earth mine. earth mine’s reality capture and processing technologies will become integral parts of HERE’s 3D map making capabilities. Nokia expects the transaction to close by the end of 2012.

Using LiveSight™ to see more of the real world

As part of its announcement, Nokia introduced LiveSight™, a technology based on a highly accurate, 3D map of the world. LiveSight™ provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone.Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.