Nokia introduces two programs aimed at developers
to help build new applications for the Nokia platform. These two programs are
named Nokia Ad Exchange (NAX) and a new Nokia Premium Developer Program (NPDP).
NAX provides access to the top ad networks in the
world via a single SDK. This means that
app users will more likely see content they’re interested in, and click the
ad. Whatever ad campaign you want to
run, NAX will provide access to a campaign management tool where developers can
use ad revenues to fund their own campaigns.
The NAX was officially launched during the recent Microsoft BUILD 2012 conference in Redmond, Washington. The program can also be used in other Nokia supported platforms such as Microsoft Windows Phone, Nokia Series 40 and Symbian. This also includes non-Nokia platforms such as iOS, Android and BlackberryOS to help developers build their business.
When consumers look at an app store, they usually
head to the free apps first. However, the
cost of time and money to develop an application can become an expensive endeavor for a developer. A way to recoup the cost is to generate revenue from
in-app advertising. NAX is a new and free
way for developers to quickly and easily monetize their apps, through Nokia’s partnership
with inneractive.
NAX provides access to the top ad networks in the
world via a single SDK. This means that
app users will more likely see content they’re interested in, and click the
ad. Whatever ad campaign you want to
run, NAX will provide access to a campaign management tool where developers can
use ad revenues to fund their own campaigns.
The NAX was officially launched during the recent Microsoft BUILD 2012 conference in Redmond, Washington. The program can also be used in other Nokia supported platforms such as Microsoft Windows Phone, Nokia Series 40 and Symbian. This also includes non-Nokia platforms such as iOS, Android and BlackberryOS to help developers build their business.
Nokia Premium Developer program
For help with creating high-performance apps for
Nokia Lumia smartphone, there is the Nokia Premium Developer Program. Signing up costs US$99 for an annual
membership and this membership gives tools and services valued at up to
US$1,500.
All the membership inclusions are designed to help
developers create, maintain and deliver premium-quality apps to the
ecosystem: one year membership in
Microsoft Windows Phone Dev Center, one license to TelerikRadControls for
Windows Phone, and so on.
Interested parties may visit https://nax.nokia.com and http://developer.nokia.com/Premium to sign up.
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