Feb 18, 2011

HP Inspires Small-to-Mid Sized Businesses to Unleash Their Imagination and ‘Make It Big’

HP unveils a unique interactive experience showing the way ideas can come to life. See trailer and go to room. With HP’s expandable range of products, solutions and services, there is no compromising to rise above the rest.

HP today announced ‘Make it Big’ (HP.co.uk/makeitbig) an EMEA-wide initiative designed to help small and medium sized businesses realise their full potential.

Using a series of engaging video experiences designed to celebrate the tenacious nature of small and medium sized businesses, the Make It Big initiative shows SMB owners how HP solutions can help companies realise their business goals and supports the existing SMB marketing strategy to engage, collaborate and provide SMBs with useful resources to build their business. Make It Big falls under HP PSG UK’s Built For Business programme, centred around a LinkedIn Group for UK SMBs (http://partner.linkedin.com/HPBusinessAnswers) which is designed to provide a forum for knowledge share and industry discussion, as well as practical advice through video case studies of successful SMBs and podcasts with well known technology vendors.

“Small businesses are the lifeblood of economies across Europe, especially Britain,” says Petra Van Der Vet, Commercial Marketing Manager, HP UK. “By launching an over-arching programme coupled with in market activities, HP is offering SMBs multiple ways to engage with us, whether that’s directly through price and product promotions, or by using platforms such as LinkedIn to get broader business advice and guidance.”


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