May 9, 2013

Nokia Asha 501 Announced, For People Living In The Fastlane

Fast and more responsive user interface, better social connectivity, smooth and affordable internet experience, these were just few of the vital features in the minds of Nokia developers when they created the Nokia Asha 501, a new family of the Asha smartphones that was unveiled today in New Delhi, India. The handset pushes the boundaries of affordable smartphone design with bold color, a high-quality build and an innovative user interface running the new Asha platform. .

Standout design, innovative user interface

The Nokia Asha 501 makes high-end design and quality accessible to more people. The device is available in a choice of six striking colors that complement the elegant design. It comes in just two parts: a durable, removable casing and the scratch-resistant glass display, which features a three-inch, capacitive touchscreen and a single ‘back’ button. The compact new Asha weighs only 98 grams, for the ultimate portability.

The Nokia Asha 501 is built to make it easier for people to access everything they love, with a simple swipe and a choice of two main screens: Home and Fastlane. Home is a traditional, icon-based view for launching individual apps or accessing a specific feature, like the dialer or phone settings, meanwhile, Fastlane view was inspired by how people really use their phone featuring recently accessed contacts, social networks, applications among others. Fastlane is like a record of how the phone is used, giving people a glimpse of their past, present and future activity, and helping them multitask by providing easy access to their favorite features.

Asha platform for next-generation family of devices

The Nokia Asha 501 is the first smartphone built on the new Asha platform, which leverages Nokia’s investments in Smarterphone, a company which Nokia acquired in 2012.

Many of the most popular applications are already available or in development for the Nokia Asha platform, including CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, The Weather Channel, Twitter, WeChat, World of Red Bull and games from Electronic Arts, Gameloft, Indiagames, NamcoBandai and Reliance Games. WhatsApp and other key partners continue to explore new Asha.

The HERE experience, based on Nokia’s leading location-based platform, will also be available as a download for the Nokia Asha 501,starting in Q3 2013 and will initially include basic mapping services.

Smarter and more personal Internet experiences

The new Asha comes with Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%. This is aimed at making mobile browsing faster and more affordable. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.

Facebook and global operators to support Nokia Asha 501 with free data plans

The Nokia Asha 501 is expected to start shipping in June 2013. It is expected to be available through approximately 60 operators and distributors in more than 90 countries worldwide. America Movil, Telkomsel, Airtel, Telkomsel and MTN were among the early operators who commit to offering the aforementioned data plan.

The new Nokia Asha 501 was purpose-built to give people the best possible mobile experiences at an affordable price. It is highly efficient, with an industry-leading standby time of up to 48 days.

The Nokia Asha 501 is available in single or EasySwap Dual SIM models. All come with WiFi and Bluetooth. Other specifications:

• Dimensions: 99.2 x 58 x 12.1 mm; 98 grams
• Camera: 3.2 MP
• Single SIM standby time: up to 48 days***
• Dual SIM standby time: up to 26 days***
• Talk time: up to 17 hours
• Additional memory of 4GB (card included in box), expandable up to 32GB
• Forty free EA Games worth €75 downloadable from Nokia Store
• Available colors: Bright Red, Bright Green, Cyan, Yellow, White and Black
• Suggested pricing is 99 USD before taxes and subsidies.


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