Sep 10, 2013

The Nokia Lumia 1020 Roars With Katy Perry

The royalty of pop sultriness, Katy Perry, meets a jungle aristocrat, tiger, and the king of cameraphones, the Nokia Lumia 1020, in the official music video of Roar, the singers latest single.

Nokia had been collaborating with artists before for product placement in music videos but of all they have done, this video was by far the most suited, lyrics and theme wise. Like what was depicted in the video, Katy Perry was lost in the jungle after a plane crash, more like Nokia lost in the wilderness of smartphone race, then learning, adjusting and suiting her way through the harsh condition, like Nokia again, and finally being reborn to Roar loudly to take its rightful place on top.

Their is no doubt that the Nokia Lumia 1020 is the beast among all the current smartphone breeds with its hardware and software features. Just a quick rundown, it has the second generation 41 megapixel sensor with a reinvented zoom technology, enabling users to discover more detail than the eye can see; Nokia’s innovative PureView technology, including optical image stabilization; Carl Zeiss optics with six physical lenses that delivers a crystal clear pictures even in low light conditions; the next generation of Xenon Flash that produces bright images at night; new generation of Optical Image Stabilization (IOS) technology that uses state-of-the-art ball bearings into the camera module capturing blur free images and videos even at night.

It also have Nokia Rich Recording technology that captures a stereo sound even at the loudest concerts handling sound pressure levels six times louder than conventional smartphone microphones; Nokia Pro Camera App that is capable of making the experience easy for anyone to take professional quality images; dual capture that simultaneously takes a high resolution 38 megapixel image for endless editing opportunities, and creates a 5 megapixel picture that is easy to share to social networks with Windows Phone 8; 2.5D sculpted glass Gorilla 3 Glass giving a superior touch sensitivity and durability; Hipstamatic showcased Oggl PRO, an exclusive application for the Nokia Lumia 1020 offering the most advanced smartphone camera controls for their creative community; LiveSight for HERE Maps that helps people see what's around them and discover new places to take photos; and so much more, taking the rightful place as the king of smartphones.

The video had a catchy pop beat, a good storyline and a very popular artists, that is why its already been making waves around the world with a current youtTube view of 33.5 Millions and counting. No less, Nokia hit the right mark on advertising this time that would definitely transform to profit.

Watch the full video below to see Katy Perry and the Nokia Lumia 1020 in action.


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