Nokia's Closest Market Segmenation Ever

I've read a lot of articles from Nokia about their plan to create segmentation in the mobile phone market as part of their strategy but I didn't thought it would be as close as E55 and E52 that has identical features and design except for the keypad were E55 had a QWERTY while E52 has the traditional T9 pad. Segmentation was drawn down only to individual consumers preference to which keypad suited them best, another first from the worlds leader in mobile phone. This is a good move by Nokia since consumers had varied taste and the idea of giving them what they like and what they want would mean higher sales and more solid support that would insure the companies top spot in the next few years. Its the notion of being heard and understood that matters to many and Nokia just showed this.

E55 was introduce at the Mobile World Congress in Barcelona early this year while the E52 was announced few days ago booth gunning a unique and attractive design that gained attention among the designed conscious business consumers. I personally love the design to, how I wish my N82 Black was created the same way, it would have been perfect.

Both phone have an S60 3rd Edition Feature Pack 2 Operating System, same Weight and Dimension, same Screen Size of 2.4 inches supporting 16 million Color Resolution, same CPU, ARM 11 600 MHz processor, same feature such as Digital Compass, Document Viewer, Noise Calcelation capability, Voice Memo and Battery Span which was said to last up to a stagering 672 hours on 2G while up to 432 hours on 3G.

We would diffinitely see more of this strategy from Nokia in their future devices or even closer to this type of segmentation which is a good thing as it will bring mobile phones closer to everyones ideal preference, our choice.

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Nokia Reveals New Handsets, Again!

This might be a little late again, I was in the mountain for days, working my butt up thats why I have no news of whats going on in the mobile world, anyways Nokia, the worlds largest cellphone maker, gunned 5 new promising devices on their shelves at the Mobile World Congress in Barcelona. It was only weeks ago that Nokia announced few mid tier to low end devices, they probably have more hidden, waiting for perfect time to fetch them out.

First and foremost, the device that impresses me most, the newest Camera Flagship of Nokia , the N86, a dual slider monster that carries an 8MP Carl Zeiss camera, 28mm wide angle lens (first time on mobile phones), focal aperture of F2.4/3.2/F4.8, mechanical shutter, 3rd generation Dual LED flash that work at the distance of 3.5 meters among other great camera specs goodies, which only mean one thing, the best camera phone ever created to date.

N86 runs with Symbian s60 Feature Pack 2, has a 2.6 inches AMOLED screen, 8GB internal memory, FM Transmitter, WIFI, HSDPA, Dedicated Music and Gallery keys, Accelerometer, A-GPS, N-Gage, Kickstand and a 1200mAh battery among other best features. All the possible ideal specs were here for my next phone upgrade that's why I'm seriously consider buying this phone when it comes out on June 2009. I always wanted to own a dual slider before and AMOLED, my N85 dream, their is no other reason for me not to missed this phone. How I wish it will be release sooner.

Another stunning device announce was the Nokia E75, a business smartphone with side slider qwerty keyboard for optimal messaging experience. Supporting Symbian OS, S60 rel. 3.2, 3.5G HSDPA, WIFI, videos, music, and graphics on a 2.4” QVGA display and orientation sensor, this phone is verymuch considered a power house device. The device carries also an integrated A-GPS, 3.2-megapixel autofocus camera, USB charging with simultaneous data transfer, Bluetooth 2.0 +EDR, and USB 2.0 High-Speed among others.

This is like an extension of my fab phone, E71, yet more better and bolder with the addition of a full QWERTY keyboard, the metal back cover really looks awesome on videos which implies robustness and hardy and the dual key option added a new dimension on phone usability. Would this be another success story for Nokia in the business minded market. Well see.

Nokia E55, another business smartphone under is a half QWERTY candybar form with an ARM 11, 600Mhz processor speed, another fast phone from Nokia, Symbian OS, S60 rel. 3.2, 3.5G HSDPA, 2.4 inches screen, 3.2 MP Carl Zeiss camera, A-GPS, Accelerometer, Flash Lite 3, Digital Compass, 1500mAh battery which claimed to withstand a month without charging (shocking), with several extra buttons along the D-PAD area which would mean, a lot of shortcut keys among others, this is considered as a serious mobile power contender.

Already gaining popularity due to its unique and attractive design, E55 will compete with E75 among the business power users specially that they have typically the samewhen it comes to features and specifications but the Slide full QWERTY might matter a lot to more people than the cramped half QWERTY of E55 but then E55 will also come out cheaper than E75, a big factor to consider in chossing a mobile device. Which between the two excel more, that we will have to find out soon.

More New Devices tomorrow folks!

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