Apr 4, 2010

New Technology Eliminates Danger To Calling Or Texting While Driving

Safe Driving Systems, LLC. (www.safedrivingsystems.com) demonstrated a software that eliminate the dangers of mobile phone calls and texting while driving using Key2SafeDriving™ at the International CTIA Wireless 2010® show.

Key2SafeDriving is available for general release for BlackBerry®, Windows Mobile® and Symbian™ powered mobile phones. Other operating systems and phones will be available in upcoming versions.

Key2SafeDriving uses easy to install handset software and a plug-and-forget Activator™ that installs in the vehicle without tools.

Activated when the car starts, Key2SafeDriving automatically puts the mobile phone into Safe Driving Mode™, disabling its ability to send or receive calls or text messages. It monitors, reports and regulates mobile phone activity while driving. Incoming calls go directly to voicemail and incoming text messages are sent an automated reply indicating the recipient is driving and will respond later.

Emergency call functionality is always enabled while the phone is in Safe Driving Mode, allowing the person to place emergency 911 or other pre-determined phone calls.

“Our number one goal is to help save lives by empowering parents, business owners and fleet managers with tools to eliminate mobile phones as a driving distraction and giving them peace-of-mind when their teenagers and employees are behind the wheel,” said Mike Fahnert, Safe Driving Systems CEO.

Annually, mobile phone use causes 636,000 car accidents, more than 2,600 deaths, and costs an estimated $43 billion according to the Harvard Center of Risk Analysis. A recent study by Virginia Tech estimated 80 percent of all automobile accidents are caused by some form of driver distraction. Mobile phone use is listed as the top source of driver distraction.

Key2SafeDriving enforces the mobile phone policies established by an administrator such as parents or fleet managers. It has a reporting mechanism that notifies administrators if certain events occur while in Safe Driving Mode. For example, if a person tries to send a text or make a call, attempts to tamper with the product, or dials 911, the administrator is immediately notified with a text message alert.

Additionally, Key2SafeDriving is immediately available to value-added resellers (VARs), wireless carriers and retailers. Key2SafeDriving is available to consumers now for $99.95 with no annual subscription fees directly from Safe Driving Systems at http://safedrivingsystems.com/purchase/.

For a complete list of compatible phones or for more information on Key2SafeDriving, visit www.safedrivingsystems.com.

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