Nov 2, 2010

Nokia Life Tools To Conquer Nigeria

Nokia today announced that Ovi Life Tools is now available in Nigeria, one of Africa's fastest growing economies and the continent's largest mobile market. The African launch follows hot on the heels of highly successful launches over the last year in Indonesia, India and China.

Ovi Life Tools, a leading emerging market information service has now over 6.3 million users globally and the introduction of this service in Africa further extends Nokia's reach in emerging markets. It offers a wide range of information services covering healthcare, agriculture, education and entertainment which address the needs of consumers and helps improve their economic prosperity and quality of life. It is a key part of Nokia's overall strategy to connect the next billion people by providing access to locally relevant services on affordable mobile devices.

From today, people in Nigeria will have access to a wide range of services and information on their mobile phones through Nokia's Ovi Life Tools. Services available include:

- Healthcare services: Mother and childcare, health & fitness and disease information.
- Agriculture services: Market prices, news & advice and weather.
- Education services: Learn English, acquire general knowledge and access exam results.
- Entertainment services: Football results, music, news alerts, horoscopes and jokes.

Nokia's Ovi Life Tools in Nigeria will be offered on the Nokia 2690 and on the Nokia C1-01 through two of Nigeria's largest operators, Zain/Airtel and Glo Mobile, at the affordable price of NGN 250 (EUR 1.25) for the agriculture service and NGN 200 (EUR 1) per month for all other subscriptions. More devices will be added in the future.

Nokia Ovi Life Tools will be available countrywide in Nigeria in three languages - English, Hausa and Pidgin English.

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