Aug 14, 2011

Peroni Spring/Summer ad

Italians celebrate summer the 'Peroni' way on Lake Como in the sunshine.

The ad has been shot with a 1960s style Bolex camera, featuring scenes of fashionable men and women in Italy during the summer months. The music has been recorded by Mario Biondi, a triple-platinum Italian musician.

Andrew Walker, global brand director, Peroni Nastro Azzurro, said: "It is challenging to articulate just what it is that that makes summer 'Italian style' so compelling, but we feel the new campaign for Peroni Nastro Azzurro artfully captures that essence.

"With the release of this new campaign, Peroni Nastro Azzurro is pleased to continue its commitment to working with some of Italy’s most gifted and passionate artists."

Enjoy the video!


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