Jun 25, 2013

Sale of the Nokia Asha 501 starts in Thailand and Pakistan

The device that I'm very excited about from Nokia lately, the Asha 501 finally goes on sale this week in Thailand and Pakistan, with India to follow soon and the rest of the world in gradual succession.

What interest me the most is the fact that it will be the first smartphone to run on the newly rebooted Asha Platform, with new great features in tow.

Fast, intuitive user interface

Among the aforementioned feature is the new swipe mechanism that unlocks the phone, closes apps and is used to shift between two screens; the 'Home' and 'Fastlane'. Home makes full use of the three-inch capacitive touchscreen, displaying a traditional application launcher while Fastlane is the second screen that adapts to display recent activity on the phone as well as upcoming events, helping people multi-task. Fastlane also supports social integration with Facebook and Twitter, by allowing people to post directly from within Fastlane.

Instant access to apps and more

The new Asha comes with the Nokia Xpress Browser pre-loaded, which compresses Internet data by up to 90%, making mobile browsing faster and more affordable. People can enjoy a world of entertainment on the Nokia Asha 501, including pre-installed social apps like Facebook and Twitter; chat services like Line, Nimbuzz and WeChat; as well as up to 40 free EA games available to download, such as Plants vs. Zombies. Even more free apps and games are available from Nokia Store, including HERE Maps** and the new Nokia Xpress Now content discovery web app.

Standout colour and design

The Nokia Asha 501 is available in a choice of six striking colours; cyan, bright red, yellow, bright green, black and white. Its seamless design comes in just two parts; a durable, removable shell and the scratch-resistant, tempered glass display. The compact, easy-to-use Nokia Asha 501 weighs only 98 grams, for the ultimate in portabili

The suggested retail price for the Nokia Asha 501 is 99 USD before taxes and local subsidies.

I'm definitely buying the dual SIM version of the phone for my load retailing business.


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